[CASE 02.] · Hair & beauty · Bangor, NSW
Hair Pinns
A standout salon that Google barely showed to anyone.
Tyson Kaye rebuilt Hair Pinns' website and search presence as one system: 128,000 Google search impressions and 1,330 clicks in six months for the Bangor NSW salon, with every missed call caught instantly and bookings made automatically.
[01.] The leak
The work inside the salon was exceptional. Outside it, Google had almost nothing to say. Searches that should have belonged to Hair Pinns went to competitors with worse work and better websites. Traffic that did arrive was not converting into product sales, and the leads that came in were scattered across platforms with no single place to manage them.
[02.] The build
SEO and brand elevation, built as one system. A conversion-focused website with the salon's actual standard of finish. Technical and local SEO to put it in front of the searches it deserved. Every lead routed into one inbox. Review requests automated after every visit, and email campaigns to the existing client base turned the quiet list into revenue.
[03.] The result
Six months later the curve is still steepening: 128,000 search impressions and 1,330 clicks from Google, visibility turning into bookings and product sales. Every missed enquiry is caught and answered instantly, and the booking calendar fills without anyone touching it.
“The system catches every missed call instantly and books the job automatically. We're booking more clients than ever before without lifting a finger.”